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Caisse Alliance unveils new branding, launches bursaries

They're also going to be planting trees
2019-06-20 Caisse Alliance MH
Caisse Alliance staff in Timmins at the unveiling of the new branding. Maija Hoggett/TimminsToday

Newly revealed rebranding is giving Caisse Alliance a younger image, according to the regional manager. 

Serge Breton hosted Timmins' part of the event held simultaneously in six northern Ontario cities today.

Caisse Alliance, which offers financial services, was created Jan. 1, 2018 when 12 Caisses merged to form the network.

"The new branding is more up-to-date and suitable for digital communications. It also emphasizes the importance we place on providing our members with financial advice and products that help them achieve their dreams. The new website also contains even more useful information. It was only natural that our new branding reflects our commitment of always putting the happiness of our members first," said Pierre Duval, Caisse Alliance president and CEO, in a news release.

Two $5,000 bursaries for students were also announced, along with the a new tree-planting program.

The ecological project is called EcoSolution and will see one tree planted for each new birth in the region, which is about 1,500 trees annually. 

To celebrate the launch of the project, 4,000 trees were handed out to members at the announcement.

"June 19 marks an important milestone in the history of our Caisse and the Board members are proud of what we have accomplished. The projects unveiled today are the result of tremendous teamwork that highlights our human approach to financial services. These projects also reflect our commitment to providing our members with increasingly accessible services, seamlessly aligned with their expectations," said Philippe Boissonneault, Caisse Alliance board of directors chair. 

More information on the bursaries and Caisse Alliance is available here.


Maija Hoggett

About the Author: Maija Hoggett

Maija Hoggett is an experienced journalist who covers Timmins and area
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